Pellenc opens its 15th subsidiary, in South Africa: a strategic move for a worldwide leader. In keeping with its strategy to boost and develop its presence in international markets, PELLENC open its new subsidiary in South Africa et launches on June, 12th 2014 its new PELLENC OPTIMUM multifunction tractor: a new vision of viticulture!

Located in Paarl, in South Africa’s foremost winegrowing and producing region, the new PELLENC South Africa subsidiary will strengthen PELLENC’s position within a booming market making increasing investments in mechanisation. PELLENC South Africa will be headed by Philippe Bohn, an accomplished connoisseur of winegrowing in South Africa. The launch happened following the transfer of distributorship of Pellenc products from incumbent distributor Vintec, a subsidiary of the AG Molenaar holding company.

“South Africa is a flourishing market. We have been established here for several years, and now with this new subsidiary it is our wish to play a part in a dynamic sector undergoing speedy modernisation, and one which appreciates our know-how,” explains PELLENC SA Chairman Roger Pellenc. “Besides, we are especially proud of the fact that ‘made-in-France’ technology is taking part in elaborating the wines from the new world.”

With the creation of Pellenc South Africa, it is now possible for producers of wine, fruit and olives to deal with a single contact for any equipment relating to the following:

– Performing vineyard tasks (from pruning to harvesting)

– Destemming and sorting the harvest at the winery

– Pruning vines/fruit trees/olive trees with handheld power tools

– Harvesting olives/stone fruit

Great attention has been given to providing services that are close to customers, by setting up a network of responsive agents who have been given specific training by engineers at the PELLENC SA factory in France.

Demo sessions for PELLENC products are available year-round, in step with winegrowing and fruit farming seasonal cycles.

The official launch, on June 12th 2014, of the new PELLENC OPTIMUM multifunction tractor will be an opportunity to discover the tools of the vineyard work. To receive an invitation, please contact Matthew Hamel.


The PELLENC Group, founded in 1973 by Roger Pellenc now among the world leaders in machinery, equipment and tooling operated electric (lithium-ion) in the areas of specialized agriculture and maintenance of green and public spaces. Development PELLENC Group since its inception is based on a policy of constant innovation, to anticipate changes in markets and offer its business customers ever more efficient solutions. This strategy led to the filing of 800 patents and resulted in numerous awards, prizes and trophies attesting to excellence PELLENC products.

Today, with 1,150 employees, 15 subsidiaries, six industrial sites in France and in the world, a techno-center R & D 120 engineers located in France, and nearly 800 distributors worldwide, the Group PELLENC (133 M € CA) has emerged as an international leader, particularly in the areas of viticulture, viniculture, olive growing and arboriculture. He thus affirms its commitment to the national economy and strengthening its market position on all continents, to be closer to its 200,000 customers.

The PELLENC Group also conducts – for several years – a comprehensive environmental policy, offering a full range of “Zero Emission” by developing and operating an industrial tool meet green building standards and optimized logistics, to reduce waste and environmental impact. Finally, the sustainability of PELLENC Group maintaining its market leadership is provided by its ability to combine technological product innovation, continuous improvement of manufacturing performance and sustainability of its activities.